HYBRID EVENT: You can participate in person at Boston, Massachusetts, USA or Virtually from your home or work.

7th Edition of Global Conference on

Addiction Medicine, Behavioral Health and Psychiatry

October 19-21, 2026 | Boston, Massachusetts, USA

GAB 2026

Addiction and the failure of meaning-forming

Speaker at Addiction Medicine, Behavioral Health and Psychiatry 2026 - Jenni Guentcheva
GTI, United States
Title : Addiction and the failure of meaning-forming

Abstract:

The current, predominantly reactive approach toward addiction is based on prevention and treatment intervention models connected to the motivation to use, such as peer pressure, boredom, coping with negative emotions, followed by  maintaining a sense of normalcy and avoiding withdrawal symptoms when the compulsion takes a life of its own. Both researchers and practitioners seldom address what forms the socio-demographic traits of appetite for drug use on cultural and national level. Based on Geert Hofstede’s Cultural Dimensions, this author stipulates that cultures oriented towards Indulgence vs. Restraint and Short-term vs. Long-term orientation also carry higher liability for drug use proliferation. Powerful counteracting mechanisms could be found within supporting the development of individual ego-strengths, competent Self-concept, and meaning-forming vs. pleasure-seeking.

Biography:

Jenni is the co-founder, Prevention Lead, and Executive Director of GTI. As a licensed Professional Counselor and Licensed Addiction Counselor in the US​, and a Psychologist in Europe, Jenni’s mission is to reveal opportunities for growth to her clients, both individuals and organizations. She has pursued this goal by developing numerous human services collaborative programs in Colorado, California, Bulgaria, the Netherlands, the UK, Spain, etc. In addition to leading the GTI programs, Jenni is also the CEO of Goodneighbor LLC, a treatment, training, and consulting agency with a footprint in both the US and Europe.

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