Behavioral modification therapy focuses on altering maladaptive behaviors associated with addiction through reinforcement strategies. One of the most widely used techniques is Cognitive Behavioral Therapy (CBT), which helps individuals identify and change destructive thought patterns that contribute to addictive behaviors. The therapy works by encouraging positive behavioral changes while discouraging negative ones, often through rewards or consequences. In addition, contingency management and reinforcement schedules may be used to motivate patients to remain drug-free. This approach can be very effective in both short-term and long-term recovery, as it addresses the root psychological drivers of addiction and reinforces healthier coping mechanisms.