Reward sensitivity refers to the extent to which an individual responds to rewarding stimuli, and it plays a significant role in addiction vulnerability. People with high reward sensitivity are more likely to engage in behaviors that provide immediate pleasure, such as substance use. This heightened sensitivity to rewards is thought to be linked to alterations in the brain's reward system, particularly in areas such as the dopamine pathway. These individuals may experience an intense craving for substances, seeking the euphoric effects associated with drug use. Understanding reward sensitivity helps in the development of personalized addiction treatments, focusing on strategies to modulate this heightened drive toward reward-seeking behaviors.